Here are some helpful how-tos to aide your nonprofit Facebook strategy:
- First, the basics: How to build a Facebook page from scratch (tutorial video from John Haydon).
- Make your cover photo and thumbnail swanky (as well as the other pics you post).
- Then, craft compelling headlines for the links and photos you share.
- Check out some other great tips for increasing engagement.
- And don't forget to treat your fans right.
P.S. If you haven't already, be sure to sign this Change.org petition to help nonprofits get Facebook ad grants!